TrimmingsAndLace For ShopInOnIt

Much like the last time, TrimmingsAndLace provided me with an incredible opportunity to indulge in an educative, interesting and an extremely live-wire discussion with Suezelle D'Costa - Merchandising Manager at ShopInOnIt. Online retailing is a prominent and thriving part of our lives today. For someone like me, this domain is strongly plugged into my system. I do not regard it as a mere platform to shop and blog about what I shopped. For me, what I see as a buyer is as important as to learn what goes behind the curtains. Its more like research for my own work. Thus when I was presented with this opportunity I knew I had no reason to refuse. I knew I had to jump on!

Sharing with you all some excerpts from our discussion. Hope you enjoy reading them...

1. What does your day to day job entail?

• Researching latest trends and styles. 
• Scouting for brands that provide products that are of:

a. Fine quality, and

b. Fit with our website

• Presenting the brand to our merchandising team
• Contacting brands approved by the team to get them on board ShopInOnIt.   

2. What is the most exciting thing about your job?

The most exciting thing is staying on top of all the latest trends and being aware of and having access to new and interesting labels and really getting a vibe for what’s going on with these designers. Finding products that will get our consumers excited is challenging but thoroughly enjoyable.

3. How critical is merchandising for an online brand like ShopInOnIt?   

We aim to be a platform for emerging, unique designers and brands across the country. We provide everything from fashion apparel, to home décor products and pet accessories, so a merchandising team is critical to ensure that customers get the best variety of products that are available in the market. The merchandising team scouts for brands that will appeal to all tastes so there is something for everyone who visits the website.

Three Summer Prints To Own

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4. What are the key considerations while selecting a brand and/or product to be retailed through ShopInOnIt?

  

The main criteria we look for while selecting a brand for ShopInOnIt are:   

• Aesthetic products that adhere to current trends and will appeal to customers.
• Products should be of fine quality. 
• Product images should not be misleading, the product should look exactly how it does in the image so the customers know exactly what to expect. 
• The pricing should be right.
• The brand is able to provide orders on time, as we follow a policy that orders must be shipped to customers within 7 working days. 

5. How do you stay updated on the latest trends and customer preferences?

ShopInOnIt has a style blog http://blog.inonit.in/ which is maintained by our in-house fashion expert that helps us stay updated on all the latest trends, how to wear them, what celebs are wearing and how to put together different looks. It’s the best way to stay up-to-date on the latest trends and styles. We are always aware of our best selling products based on orders and interest from customers, and we also get feedback from customers once they receive a product. Additionally, we are constantly interacting with customers through our social media channels like Twitter and Facebook, so we are quite up-to-date about customer preferences. ShopInOnIt has also participated in various shopping exhibitions across Mumbai where we have had the opportunity to gauge people’s likes and dislikes. 

6. What is the most difficult aspect of your job?

The most difficult aspect would be zeroing in on labels and brands that have products we like and know our customers would appreciate and have the capacity to do organized retail. There are a lot of labels that make amazing stuff but retail only through exhibitions or make products only once in a while, so such brands are unable to provide products for orders all year round. 

7. How is ShopInOnIt handling competition from other online brands?

ShopInOnIt is constantly evolving; we are adding new brands by the day and expanding our product range. We recently reached the milestone of bringing over 100 brands to our customers and counting. Our motive is to spoil you for choice. We strive to ensure the best customer service and take into consideration customer feedback as your satisfaction is what helps in beating the competition.

8. As a brand, what do you regard as your USP?

A plethora of hand-picked products of fine quality under every category. Be it fashion, home, pets or gifting and bulk orders, we are a one-stop shop for any kind of shopaholic.

9. According to you, how important is the role of bloggers for the online retail industry?

Bloggers have become extremely important in today’s online retail industry. The blogging community has grown and how! They spread awareness about the latest happenings and trends as well as provide advice to readers. Bloggers have given everyone a voice as they are so interactive compared to magazines and allow people to share their thoughts and opinions. They are definitely a breath of fresh air in the online world.

10. What advice would you like to give to the bloggers who wish to establish their work as a recognized brand?

I think the bloggers should most importantly focus on originality. Providing new and unique information to readers is important as well as interacting with them and taking into consideration what your readers would like to read about. Also, frequent and consistent updates on your blog will go a long way in generating popularity.  

Some of my favorite pieces from their store:

SHOP - here, here, here, here, here and here

For all ShopInOnIt updates you can tune into their Facebook page - Facebook/ShopInOnIt, follow them on Twitter - Twitter/ShopInOnIt or sign up for their newsletter to stay updated on what's new!

Thank you stopping by...

Love

Agam

 

 

The Sky's Blue - For Me And You

                                                                             

                                                                            

                                                                               

                                                                          

I quite enjoy the idea of an impromptu outfit shoot. For first it helps me answer the hovering question as a YES that I do wear these outfits in my everyday life. Second, it helps me put to test my not-planned, not-tried-before outfit ideas. Beyond that, a reason to wear florals...Really?? I believe as much as we might want to categorize, 'Florals' can hardly be confined to a particular fashion season. While bold, large floral prints welcome as into spring, soft flora provides respite from the scorching summers. Florals cast in deep hues suggest the autumn festivities while in winters florals magically work to cheer us up on a foggy day, reminding that the dewy spring is just around the bend. Whatever be the season's color palette or silhouette of choice there can never be any escaping the high-octane dose of floral power. 

On the side, blogging is helping me re-discover my fashion sensibilities. Like, I cannot miss out on adding a feminine touch into my regular style. I added that tinge of petiteness to this otherwise casual look with my earrings. Further, I love to go statement. Thus, with spring worn so boldly on my sleeves I kept the look basic by pairing it with mutes. Finally, a belt clinched to the waist to structure this flowy top.

So, does the happy blues (test) score well?

Wearing

Top - Gifted

Shorts - Vero Moda

Belt - Thrifted (Chandigarh)

Bag - Gifted

Rings - Forever 21 and Thrifted (Australia)

Earrings - Accessorize

Ballerina's - Macy's (New York)

Hop on to my Facebook page to participate in an exciting, loveable giveaway :D

                                                                                    

Thank you for stopping by...

Love

Agam

  ------------------------------CLOSED----------------------------------

Beyond the REGULAR

                                                                                

                                                                          

                                                                                

                                                                                   

                                                                                 

My association with mint jeans has pretty much been like this. Ever since, I have added them to my closet I have worn them for every brunch, lunch, coffee, shopping, PR meeting you can think of. There's something magical about this color. It allows you to experiment with options and adds versatility to your everyday style. A basic T-Shirt or a fancy top...the look becomes a cracker and cannot be classified as the regular 'Jeans and T-shirt.' Yes, I am in love! 

That's the case with this outfit. Mint jeans paired with coral and some basic accessories, qualified for an outfit post. Plus, after some frequent "Do you really wear what you blog? As in IN REAL?" encounters, I felt my blog deserved a regular 'Jeans and T-Shirt' post (Still, I might not go that regular...Jeans and T-Shirt hasn't really been my cup of tea ...EVER!! Head here and here). 

If you have been following me for a while now, you perhaps would have noticed that I tend to gravitate towards contrasts. However, I wanted to keep this outfit very statement. Thus, I added a match-y statement neck-piece for some texture amidst all the coral and mint and finished off the look with nude peep-toes.

As far as mint goes (after this), though we are at the threshold of Fall 2012, I feel my MINT obsession is going to last. Trends, fashion cycles and colors?? I'll find a way beyond the regular :)

Wearing

Jeans - ZARA

T-Shirt - French Connection

Neck-piece - 8teen Style Boulevard

Peep-Toes - Vero Moda

Rings - Mom's and Thrifted

Thank you for stopping by...

Love

Agam

TrimmingsAndLace for Globus

Blogging is one such thriving platform that not only lets you voice your opinion, but also helps you position yourself at a spot where you know your views are accepted and accepted because they are valued. I felt exactly the same and much overwhelmed when such a prominent name in the Indian Fashion Retail Industry - Globus asked me to review their Autumn/Winter collection. Launched in January 1998, Globus has its stores in almost every Tier I and Tier II Indian cities.

But, fret not if your city doesn't have a Globus Store because their extremely well designed, neat and user friendly website ensures a complete shopping experience with unlimited comfort. The feature appealing the most to me is the detailed outfit description. The definite cherry on the cake, however, are the style tips provided with every outfit. 

The Globus Autumn/Winter 2012 collection is extremely versatile and wholesome. You can shop for trends, styles and your favourite silhouettes. You can shop for western outfits, comtemporary Indian outfits and Indian outfits. True to the season, you will find a lot of navys', classic blacks and whites, rich maroons, mustards and plums to complement the Indian wear, colored jeans and the right amount of glamour bling. Seeking outfits that work well to transform from work to party and casual to formal or looking for subtle dresses for the evening, Globus is your stop. The contemporary Indian wear is an absolute must buy. The accessories are a perfect blend and balance of western designs with Indian nuances. With the fashion world embracing cultural fusion like never before, this section would not disappoint you at all.

The collection is relaxed, confirming to the trends and sure to pump up your fashion quotient...all this without digging a hole in your pocket.

Globus stores currently deliver to over 5000 pin codes across India ensuring safe and prompt order delivery. The return/refund and replacement policy too is extremely consumer-friendly and surely leaves the consumer well dealt and satisfied.

On the whole, the Globus online store keeps up to its brand name and stature, promising you a shopping experience like no other!! 

Log on to the amazing experience called Globus - www.globusstores.com.

Some of my favourite pieces from the collection -
 

                                                                               

Thank you for stopping by...

Love

Agam

Its Time We Saw Some LACE

                                                                               

                                                                              

                                                                                    

                                                                                  

                                                                               

The world was introduced to Lace way back in the 16^th century, when the clergy of the early Catholic Church made it a part of vestments in religious ceremonies. Lace is that super-luxe fabric, that has ever since stood the test of time. Described as one of the most feminine fabric, reminiscent of the innocence of a girl and the poise of a lady, lace can never go out of fashion. I feel so glad that Lace is no longer associated only with the classic whites, blacks and beiges and we have a bounty of non-monochromic options to explore.

Personally, I love wearing lace for all the obvious reasons. Here are some style tips one can keep in mind when wearing lace:

1.  The key is to pick one lace element per look. I really like how Stella McCartney and Diane von Furstenberg offer beautiful blouses with lace details such as inlays and sleeves. These blouses pair perfectly with everything from distressed denim to pencil skirts.

2.  Choose minimal accessories to pair with lace. Let lace remain the main element of the ensemble.

3. Wear white lace dresses with camel colored flats or gladiators, accessorizing with chunks of gold for the day. Lace with mixed fabrics works well for the evenings.

4.  If you do not want to commit to an all lace look, opt for lace accessories; a clutch or shoes.

5.  Wearing lace does not mean or should be understood as revelation. It should show that you are a woman but define that you are a lady.

Wearing - 

Dress - TrimmingsAndLace

Bag - MANGO

Neck-Piece - Forever New

Ring - Thrifted (Australia)

Peep-Toes - Local Store (Chandigarh) 

Thank you for stopping by...

Love

Agam

Cupid Colors

                                                                                

                                                                          

                                                                           

                                                                           

Color Blocking (here and here) was THE trend in 2011, but this very trend has chosen to stay over. Not that I would complain! I have done the Red and Fuchsia combination before...though subtly. But after having seen this bright and bold color combination strut the red carpets, in addition to world wide fashionistas adorning it, I too decided to follow the suit. We all have those days when we find ourselves stuck in a style rut. Since, way wild was on my mind for some time now I can safely say that playing with different and new color combinations is always a great way to liven up your wardrobe. Red and Fuchsia are considered as clashing colors but they are seated next to each other on the color wheel. Thus these, analogous colors work well together to create some fascinating and surprisingly chic looks.

If you follow me on Facebook and Twitter, you would know already my love for maxi-skirts this season. My first post for The Dressing Room series saw me wear one...and surely Maxi-Skirts too are insisting to stay over.

Wearing - 

Crochet Top - Gifted

Maxi-Skirt - TrimmingsAndLace

Flats - ALDO

Neck-piece - Claire's

Ring - Forever 21

Cuff - Westside (Chandigarh) 

P.S TrimmingsAndLace is the label for all self-designed and tailored pieces.

Thank you for stopping by...

Love

Agam

I BELIEVE

Starting this post with a kind note - 

Dear 'Anonymous' readers. I truly appreciate your efforts to stop by my blog and further passing through all the clicks and checks to finally leave a comment. Opinion on what I wear  - YES, Suggestions on how to improve - YES, Inputs to advance my fashion knowledge - YES. Kindly, refrain from leaving comments that are personal. I appreciate criticism but judge me only on what you know of me from the blog, not on what you think you know about me!! 

                                                                                 

                                                                                 

                                                                                

                                                                              

This post comes after long...and after a lot of pondering and self deliberation. Titled  'I Believe' just to convey a little message to all my lovely, loyal readers that I make mistakes even on this platform, I do not know everything and I never proclaimed I did. Just like many of you, I learn and am learning in this process...and I share that with you ensuring your support. So, Thank you so much!

A few of my fashion ideologies went into putting together this outfit. It is always fun to incorporate styles outside your comfort zone and what's even thrilling and pleasing is that your ideologies stand true to fit the bill. Here's a run-down on mine, I hope you feel the same on some :) 

1. I believe in cultural fusion. The crisscrossing of Indian accents (my jewellery) with contemporary outfits works amazingly well. I am glad the stylists at Vogue India (Read: July Issue) believed the same.

2. I believe that simple and suave gold sandals are an accessory in itself. They are glamorous enough to complete an outfit.

3. I believe in NO fake bags in a blog post atleast.Period.

4. I believe that you shouldn't have a reason to wear trousers and a season to wear blazers. They are absolute wardrobe staples.

5. I believe in Orange and Animal Prints. Trust you me, the potential and instincts of these two abstracts can change outfit dimensions.

                                                                                   

                                                                                  

                                                                                 

                                                                            

Wearing - 

T-Shirt from Mango

Trousers from TrimmingsAndLace

Blazer from Forever 21

Bag from Louis Vuitton (Louis Vuitton Speedy)

Peep-Toe Sandals  from Venus Steps (Delhi)

Mom's Jewellery  

Flexi-Belt - Thrifted

P.S TrimmingsAndLace is the label for all self-designed and tailored pieces.

Thank you for stopping by...

Love

Agam