If you've been following me on Instagram, you might as well be knowing where I am spending my Fridays (clue). Fridays aren't and never will be the same again as Max - India's leading fashion value chain launches its latest initiative Max Trenday. Max is among the leading fashion brands offering its customers a one stop shop for clothing, accessories and footwear. A division of Lifestyle International (P) Ltd., Max is a pioneer in the concept of 'value fashion' in the country, thereby offering the discerning shopper a vast choice in international fashion and quality. With over 92 stores in 43 cities across India, it is an absolute delight for me to be bringing the 'Max Trenday' celebrations from Chandigarh as the official stylist and fashion adviser for the brand.
Launched on August 8, 2014 Max Trenday is all set to increase the glamour quotient among the city fashionistas. Also, this debuting property is a platform for the trendy youth to showcase their fashion quotient. How? Well, the aspirants will be put through a rigorous audition process out of which 20 of them will be hand-picked based on traits such as their confidence, style and ramp-walk. Following this, the winners will be declared through a glitzy grand finale.
The highlight of the campaign is the selfie contest, where the consumers can take a picture of themselves at the exclusive selfie zone set up at the Max stores. The selfies will then be uploaded on the Max's Facebook page where entries with the highest votes stand a chance to not only win Max gift vouchers and hampers, but also a chance to walk the ramp at the Max Trenday Grand Finale.
The TrimmingsAndLace readers based in Chandigarh can join me and be a part of this excitement on August 15th. It is time to 'Look Good, Feel Good' with Max Trenday.Don't forget to join me on Instagram and Twitter, if you haven't already!
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